Used in conjunction with a Data Warehouse framework, a CRM solution offers users distinct advantages and benefits.
Adastra's CRM solutions provide organizations with comprehensive customer views:
- Implementation of CRM Software
Adastra delivers CRM solutions built on technologies supplied by market leaders in CRM technology, particularly Oracle Siebel, for which Adastra is a certified partner. Oracle's Siebel application suite for CRM has consistently ranked among the best applications worldwide with regard to functionality, quality, ease of implementation, provider assistance, and high innovation capability.
- Integrating CRM into the Enterprise Data Warehouse
This solution focuses on maximizing the synergy between CRM software and the Data Warehouse, through:
- Incorporating the CRM software as an important data source into the Enterprise Data Warehouse. Based on the business architecture, integration enables comprehensive views of key performance indicators that can be reflected consistently with key CRM measures
- Utilizing information sourced from the data warehouse for CRM purposes. This enables access to data outside of the CRM application, such as data retrieved from legacy systems or from the Web. Additional information provided by the Data Warehouse pertains to customer assessments based on data stored in the Data Warehouse. For example, companies often require information based on customer segmentation and definitions of significant marketing factors. The functionality of linking this information is not typically included in CRM software packages, as it requires an efficient and complex Data Warehouse structure empowered by special tools and technologies such as data mining. Adastra consistently helps companies obtain the best possible return from their data resources, with a high degree of customization to every company's unique needs.