The telecommunications industry has arguably evolved more than any other market sector in the last ten years. This evolution has brought not only a lot of benefits for telecommunication operators and their customers, but also a lot of issues to resolve. As the telco industry has moved from a product-centric to a customer-centric approach, the need for high-quality customer information is now greater than ever. The biggest challenge for telcos is how to unite fragmented pieces of information about customers (i.e. their characteristic, products, behaviour, etc.) to create a complete, 360-degree customer view.
Adastra's telco solutions include: