2-day course

Customer Data Quality is becoming a top priority for companies as both marketing and operational management focus on improving the productivity and effectiveness of their CRM investments. This 2-day program is ideal for marketing and technology professionals wishing to advance their knowledge and skills in the area of Customer Data Quality design, management, and implementation, or simply those wishing to compare their existing knowledge with industry best practices.

What You Will Learn:

• Customer Data Quality – terminology, principles, methodologies
• Development process of building a customer-centric data mart
• Household/Customer data entities and hierarchies
• Matching methodologies, change detection, and key continuity
• Data extraction, standardization, commonization
• Customer Data Quality assessment and plan development
• Overview of Customer Data Quality tools and their comparative benefits
• Solutions to address integration issues

Benefits of Attending:

• Gain a solid understanding of all aspects of Customer Data Quality - from household and customer identification to data cleansing
• Understand the complexities and challenges of Household/Customer matching methodologies – business rules, algorithms, and customer key change detection/management
• Learn tips and proven techniques related to matching methodologies, data cleansing, and others
• Learn industry best practices in customer data quality management