RISK AND MARKETING CALL CENTER - CETELEM (FINANCIAL SERVICES)

Client:

Cetelem is one of the largest non-banking financial services providers the Czech Republic and has been operating for more than fifteen years. Through its network of branches and business partners, it offers customer loans, credit cards, financing of motor vehicles and various types of insurance.

The Project:

Cetelem has built its success on effective communications with clients and proper campaign targeting.  In order to further streamline such communications, Cetelem partnered with Adastra to increase the business value of calls, improve the productivity of the telemarketing department, and unify information across all communications channels.