Adastra is proud to be a Gold Sponsor of this year's MDM & Data Governance Summit Canada 2011, which will take place on June 15 & 16 at the Fairmont Royal York, in Toronto. Adastra's MDM Competency lead, Krasen Paskalev will co-present with Laura Sousa,  VP, Loyalty Program Integration, Canadian Tire Corporation.

Date: Thursday, June 16, 2011
Time: 1:45 PM - 2:30 PM
Track: Master Data Services Track: Sponsored by Adastra View Track

TRACK KEYNOTE: BUSINESS-DRIVEN MDM TECHNOLOGY SELECTION

Krasen Paskalev VP, Data Quality & Master Data Management, ADASTRA CORPORATION
Laura Sousa VP, Loyalty Program Integration, CANADIAN TIRE CORPORATION

ABSTRACT

Most organizations realize the value of a “single and complete version of the truth” for critical information entities such as customer or product, and an increasing number are taking steps towards enterprise MDM solutions. Several important factors are required for the success of these ventures including: support, funding and active engagement from the business, and the selection of a technology solution best aligned to the organization’s needs. The lack of just one of these factors can be a major stumbling block or cause of failure.  This case study will describe the journey, the benefits and the lessons learned from taking this MDM program approach as the approach taken by Canadian Tire for technology selection was decidedly business-driven:

• Orchestrating Business and IT stakeholders together to give opportunities to speak the same language
• Translating key technology differentiators into business scenarios so that the business could make choices that they fully understood
• Engaging the business early on to ensure strong support for the MDM program

To learn more about Adastra Master Data Management, click here.