Retail & CPG

Omni-Channel Retailing

As Digital Transformation allows for faster and more meaningful connections, consumers have grown to expect a seamless customer experience through each retail interactions; using dynamic and intelligent technologies. Although enterprises are taking steps towards a multi-platform strategy, they are missing the lynchpin that connects each experience seamlessly: their data.

Omni Channel Retailing interlinks online and offline channels to offer a tailored purchasing journey to your consumers; allowing for customers to shift their journey to other platforms, without having to re-start the interaction. All interactions with each platform are recorded,  allowing for a tailored experience and catered marketing. Resulting in a personalized and frictionless experience, improved customer experiences, retention, and loyalty while decreasing abandoned carts among current and prospective customers. Digital transformation in retailing is evolving and keeping up with the latest trends is essential for organizations to offer the best customer experience.

With the concurrent utilization of your Data and digital platforms, Adastra can help you enable Omni Channel Marketing through multiple solutions:



Promptly answering customer questions, delivering a direct to sales buying process with AI-driven flow.

Web Development

Build a user-friendly platform for your business enhancing each customer interaction.

App Development

Extend your organization’s reach to mobile with a customer loyalty app.

Omni Channel Analytics

Leverage comprehensive analytics for higher conversion and ROI

Dynamics 365

Capture and monetize your customer data in Microsoft’s robust CRM platform.

Personalized Videos

Leverage your CRM data to speak directly to you customer with personalized messaging.

Campaign Management

Back the preparation and execution of your omni-channel marketing campaign with robust IM support.

Adastra will help you through your Omni Channel Marketing journey from beginning to end by helping you create dynamic platforms for customer interaction, capture and consolidate granular customer information, and leverage your data for actionable insights through predictive analytics and Visualizations. With over 20 years of data management, campaign management, and digital expertise, Adastra has a track record of monetizing data for improved profitability and efficiency. Contact our experts to instill the next wave of your customer-centric marketing. 

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Thank you

We will contact you as soon as possible.

Shameer Kanji

SVP Growth