AI & Analytics

Simulations and Optimization

The insights obtained using data analytics and predictive models can be leveraged to fuel optimization and simulations that can suggest or make the optimal decisions for your business automatically.

Accelerate decisioning speed and achieve expected results by pre-empting and proactively navigating around roadblocks. Our experts design optimization models using advanced mathematical techniques such as Operations Research and Heuristic Optimization Algorithms to find the best decisions for any of your business problems.

Our team can also create simulations of your processes, identify bottlenecks, and even provide you with the virtualized outcomes of the suggested optimization decisions. These models can be developed and customized to find the best ways to maximize profit, minimize costs, or optimize any other business process or metric, including the storage, routing, and scheduling of your resources. Foresee the outcome of business-critical decisions and avoid costly mistakes!


Maximized Profitability
Improve your business systems in a smart, automated way to increase revenue and drive down costs. Optimize business processes for maximum efficiency and profitability by minimizing wait periods, travel distance, and logistics costs. Improve the effectiveness of campaigns and client retention, maximizing revenue streams.

Decision Support
Automate analytics-heavy decision-making through an advanced optimization model, relieving decision-makers. Leverage event simulations to identify and visualize issues and disruptions, mitigate risk, and make the best decisions for your business.

Real-Time Tracking
Simulate your business systems to visualize potential bottlenecks and receive advanced information about future issues. Track different aspects of your business in real-time to reduce time-to-action and disruptive delays.

Time Efficiency
Make trusted, data-backed decisions to complex challenges within a fraction of the time compared to manual problem-solving. Assess and explore numerous combinations of factors and options that would lead to an intractable number of combinations to explore manually.


Process Simulation
Simulate business processes to analyze bottlenecks, uncover insights, identify room for improvement, and showcase the impact of competing strategies.

Operations Research
Run mathematical models for certain processes using custom targets (objective functions) and business rules (constraints) to provide optimal decision sets for your business that adhere to your business requirements as feasibly as possible.

Heuristic Algorithms
Use advanced computer science algorithms to develop real-time decision support systems and identify best possible actions for various aspects of your business.

Use Cases

Portfolio Optimization
Find the best combination of product offerings or investment opportunities, based on your client data, augmented with external data sources such as geospatial data, economics and development information, credit scores, and more.

Vehicle Routing
Use advanced optimization models to direct your logistics/transportation fleet in a way that maximizes your profit and minimizes the travel time/expenses. Route optimization also helps your business reduce its carbon footprint by reducing total travel distance.

Logistics/Warehouse Simulation and Optimization
Optimize your entire warehouse operations including material routing within the warehouse and packing of shipments into optimal pallets/packages, minimizing lead times and costs. Additionally, we can simulate the solution within the warehouse environment to quantify the value of performance improvements and provide a real-time visual of your operations.

Person Route Optimization
Determine the optimal path through your retail stores to identify high traffic zones and plan merchandise display for maximum visibility. These solutions can also be integrated with product recommendations apps or shopping list apps to provide your customers and shoppers a futuristic shopping experience.

Systems Simulation and Optimization
Optimize your manufacturing systems from intra-factory flow improvements to process optimizations within each machine and workbench. Implement real-time quality control mechanisms through image processing of the production lines and identify the likelihood of machine failures ahead of time using preventative maintenance and real-time sensor data.

Mixed-Media Marketing / Shelf Design Optimization
Finding best product placements within your shelf-space or your marketing fliers/website, based on advanced AI models that use historical sales data to discover which products go well together. Additionally, optimize product pricing, sales strategies around which products to discount and bundle, and when to implement them to maximize expected revenue.


Our simulation and operations research experts can develop complete optimization pipelines for any business process. First, we meet with you to discuss your specific problem to determine the best approach that suits your use case. Then, we implement the project in 3 primary phases as determined by your specific business problem:


Looking for Simulations and Optimization Services to bolster business decision-making? Schedule a meeting with our experts.

Book a Free Consultation

Thank you

We will contact you as soon as possible.

John Yawney

Chief Analytics Officer

Burak Yildiz

Data Scientist Consultant